Small Business Marketing

Small Business Marketing - Are You Making These 3 Mistakes?

Small Business marketing is growing. No wonder, with more people trying their hand at going it alone in the business world.

As a result more and more novices are entering the game and wondering where they "should" spend money. The trouble is with very little knowledge many small businesses are unaware of exactly where they should start. This article outlines a few areas to think about that will potentially save you a fortune and make your small business marketing budget reap the rewards you deserve.

1. Selling something your market does not want

Now this is a habit that is easy to slip into in the thrill and excitement of setting up your first business. Classic business training will highlight the need for a proven concept. If you don't have that you are not going to sell much. Let's use an example. There has to be a demand for your product or service and it has to work. A coffee stand at a seminar event will go down well. A captive audience with a necessary product.

2. Not having an income goal

When you first start in business often any customer or client is welcomed with open arms and yet how much revenue might they bring for your business. It is so easy to take on a customer and under price your product or service. If you set an income goal and work back you soon start to realise that you will need an active funnel of new clients and how many you have to convert to hit your goals. For example if your goal is 100.000, dollars or pound and each customer is worth £1000 per year you know what you are striving for. It does not matter what your goal is. At least start with one that you can buy into.

3. Not having an online presence

Traditional businesses will often shy away from having an online presence. Thinking that a small business marketing budget will not allow for it. You could not be further from the truth. Online marketing can potentially be you're most cost effective marketing channel when it comes to small business marketing. Over 80% of customers now search online for service providers. These are local service providers as well. By having an online presence with even a simple website or blog you can capture this traffic and the new sales leads.

So provide a service people want, set yourself a target and an online marketing presence to help capture leads.These key small business marketing strategies alone will put you ahead of the pack.